Publication Year Type

2021

  • Pushing research on user-centric information exposure forward: bringing tracking, survey and automated text classification together. Keynote at the IC2S2, Zürich 29th of July, 2021
     
  • Adam, Silke; Makhorthykh Mykola; Urman Aleksandra; Christner, Clara; Lopez, Teresa Gil; Maier, Michaela. Media consumption and conspiracy beliefs in COVID-19 times – combing tracking and survey research. In: Dreiländertagung für Kommunikationswissenschaft, 7. – 9. April 2021, Zürich
     
  • Makhorthykh Mykola; Adam, Silke; Maier, Michaela; Urman Aleksandra; Lopez, Teresa Gil; Christner, Clara; De Léon, Ernesto. News at the time of crisis: Comparing desktop- and mobile-based browsing behaviour during COVID-19 pandemic. In: Dreiländertagung für Kommunikationswissenschaft, 7. – 9. April 2021, Zürich
     
  • Klimawandelskeptiker und ihre (mögliche) Resonanz in den Massenmedien. Keynote, Fachgruppentagung Wissenschaftskommunikation der DGPuK.
     
  • Media consumption and conspiracy beliefs in Covid-19 times – combining tracking and survey research. Jahreskonferenz der DGPuK, SGKM und der ÖGK, Zürich. (April 2021)

2020

  • The structure of populist radical-right attitudes: Introducing a typology of explicit and implicit PRR attitudes for Germany and Switzerland. Annual Meeting, ISPP, Berlin.

2019

2018

  • Political contestation online: analyzing coalitions and their online strength in the field of climate change. Jahrestagung der International Communication Association (ICA), Prag, Mai 2018.

2017

  • Applying LDA topic modeling in communication research. Towards a valid and reliable methodology. Jahrestagung der International Communication Association, San Diego, USA, May 2017 (with D. Maier, A. Waldherr, P. Miltner, G. Wiedemann, A. Niekler, P. Jähnichen, G. Heyer, AMC Keinert, B. Pfetsch, T. Häussler, U. Reber, H. Schmid-Petri)
     
  • Explaining link formation on the web – does status or the same topic drive linking behavior? Jahrestagung der International Communication Association, San Diego, USA, May 2017 (with H. Schmid-Petri, T. Häussler, U. Reber, D. Maier, P. Miltern, B. Pfetsch, A. Waldherr).
     
  • The role of the Web for counter-coalitions in the climate change debate in Germany, Switzerland and the UK. Vortrag auf der DGPuK, Düsseldorf, März 2017 (mit T. Häussler, H. Schmid-Petri, U. Reber)
     
  • Bathelt, Severin; Eugster, Beatrice; Maier, Michaela; Adam, Silke. Still the question: Who sets Europe on the agenda – political parties or mass media? A seven country comparison in the run-up to the 2014 European Parliament elections. (Unpublished). ECREA Pol Com Interim Conference 2017. Zürich. 22.11.-23.11.2017.
     
  • Adam, Silke; Maurer, M.; Häussler, Thomas; Hassler, J.; Oschatz, C.; Reber, Ueli; Schmid-Petri, H. Climate Change Communication - A Divide between the Online and Offline World? Jahrestagung der International Communication Association (ICA). San Diego.
  • Adam, Silke; Häussler, Thomas; Schmid-Petri, H.; Reber, Ueli (1 April 2017). The role of the Web for counter-coalitions in the climate change debate in Germany, Switzerland and the UK. DGPuK-Jahrestagung. Düsseldorf.

2016

  • Talking `bout Europe in the 2014 European Parliament Elections. Parties, Media, and Voters between Financial Crisis, Euroskepticism, and Top Candidates. Panel. Jahrestagung der International Communication Association (ICA), Fukuoka, Japan, Juni 2016.
     
  • Faces of Euroskepticism in the mass media – a seven country comparison. Jahrestagung der International Communication Association (ICA), Fukuoka, Japan, Juni 2016 (with B. Eugster, E. Antl-Wittenberg, S. Kritzinger).
     
  • Das Ende des journalistischen Selektionsmonopols. Neue Selektionsmechanismen im Netz und wie diese den Wettstreit um politische Aufmerksamkeit prägen. Vortrag vor den Grossräten des Kantons Bern, Bern, März 2016.

2015

  • The Interplay between Parties and Media in Putting EU-Issues on the Agenda. A temporal pattern analysis of the 2014 European Parliamentary election campaigns in Austria, Germany, and the United Kingdom. First annual International Journal of Press / Politics Conference, Oxford (UK), September 2015 (with M. Maier, P. Bacherle, M. Leidecker).
     
  • Strategies of pro-EU parties in times of a Euroskeptic challenge. A six country comparison of strategic party communication in the run-up to the 2014 European Parliament election. ECREA Political Communication Conference, Odense (DK), August 2015 (with M. Maier, B. Eugster, M. Leidecker, E. Antl-Wittenberg, F. Schmidt).
     
  • Global issues – rooted nationally? The print media coverage of climate change as a global issue in Switzerland, Germany, the UK and the USA. SGKM-Jahrestagung, Bern, März 2015. (zus. mit H. Schmid-Petri, D. Arlt, U. Reber., T. Häussler).
     
  • The interplay between Euroskeptic challenger and pro-European mainstream parties – A six country comparison of strategic party communication in the run-up to the 2014 European Parliament election. SGKM-Jahrestagung, Bern, März 2015 (zus. mit B. Eugster,  E. Antl-Wittenberg, M. Leidecker, M. Maier,  F. Schmidt).
     
  • Getrennte Welten? Der Einfluss von politischen Offline-Kontextfaktoren auf die Struktur von Online-Issue-Netzwerken. Ein Vergleich zwischen Deutschland und den USA im Bereich des Klimawandels. Tagung „Politische Online-Kommunikation. Voraussetzungen, Facetten und Folgen des strukturellen Wandels politischer Kommunikation“, Düsseldorf, Februar 2015 (zus. mit T. Häussler, H. Schmid-Petri, U. Reber).

2014

  • The role of national parties for the politicization of EU integration. Workshop “Campaigning for Europe 2014. Parties, Mass Media and Voters in the European Parliamentary Elections 2014, Annweiler, November 2014 (zus. mit M. Maier).
     
  • Downplaying or Pushing Euro-Skepticism in the Context of the Euro Crisis? Strategic Political Communication in the Run-Up to the 2014 European Parliament Elections in Germany and Austria. ECREA Konferenz, Lissabon, November 2014 (zus. mit M. Leidecker, E.  Antl, M. Maier).
     
  • Politicization of EU integration – the right-wing challenge for mainstream parties‘ 2014 EP campaign communication. ECPR Conference, Glasgow, September 2014 (zus. mit M. Maier, M., M. Leidecker, B.  Eugster, E. Antl, D. Arlt).
     
  • Distinguishing Effects of Content and Source in Party Communication on Citizens‘ Attitudes towards Europe. ISPP Konferenz, Rom, Juli 2014 (zus. mit Maier, M.; Maier, J.).
     
  • Koalitionen im Netz: Eine Analyse der Akteurskonstellationen im Bereich der US-amerikanischen Klimawandeldebatte. SGKM-Jahrestagung, Zürich, April 2014 (zus. mit T. Häusler, H. Schmid-Petri).

2013

  • Measuring Citizens’ Implicit and Explicit Attitudes towards the European Union. ECPR-Konferenz, Bordeaux, September 2013 (zus. mit M. Maier, S. Krause, J. Maier, N. Jahn.).
     
  • Party Communication About Europe. Who puts Europe on the Agenda. Netherlands Institute of Advanced Studies, Wassenaar, Juni 2013 (zus. mit M. Maier.

2012

  • Selecting and framing in a digital age: Is online communication of challengers abandoning mass media´s logic? 4th European Communication Conference (ECREA), Istanbul, Oktober 2012 (zus. mit H. Schmid-Petri, T. Häussler, A. Waldherr, P. Miltner, B. Pfetsch, & L. Bennett).
     
  • Was passiert zu einem Thema im Netz? Die Herausforderung ,dynamische Online-Netzwerke und deren Diskurse zu erfassen. 14. Jahrestagung der Fachgruppe "Methoden" in der DGPuK, Zürich, September 2012 (zus. mit H. Schmid-Petri, A. Waldherr, T. Häussler, P. Miltner).
     
  • The impact of identity and economic cues on citizens‘ EU support. An experimental study on the effects of party communication in the run-up to the 2009 European Parliament elections. ISPP-Konferenz, Chicago, Juli 2012 (zus. mit M. Maier, J. Maier).
     
  • Measuring the Impact of Party Communication on Citizens‘ Implicit and Explicit Attitudes towards the European Union. Workshop “Change in Political Attitudes: Panels and Experiments”, Barcelona, Juni 2012 (zus. mit M. Maier, J. Maier, A. Retzbach, F. Schneider).
     
  • Comparing apples and oranges. The challenge of measuring online-offline discourse dynamics. 61. Jahrestagung der International Communication Association (ICA), Preconference, Phoenix, Mai 2012 (zus. mit A. Waldherr, T. Häussler, P. Miltner, B. Pfetsch, H. Schmid-Petri, W. Streibl, W. & Bennett, L.).
     
  • Online-Akteursnetzwerke: Wie zivilgesellschaftliche Akteure in der Klimapolitik das Internet nutzen. Ein Vergleich zwischen der Schweiz und Deutschland. Fachgruppen-Tagung „Kommunikation und Politik“, Zürich, Februar 2012 (zus. mit T. Häussler, H. Schmid-Petri, U. Reber.

2011

  • The impact of identity and economic cues on citizens’ EU support: An experimental study on the effects of party communication in the run-up to the 2009 European Parliament elections. Presentation at the colloquium of Prof. Claude Messner, University of Berne, November 2011.
     
  • Recipients’ characteristics and country contexts as moderating factors for framing effects. An experimental study of party campaign effects in 11 countries in the run-up to the 2009 EP elections. WAPOR Conference, Amsterdam, September 2011 (zus. mit M. Maier).
     
  • Media Agenda Building in Online and Offline Media - Comparing Issues and Countries. ECPR Conference, Island, August 2011 (zus. mit B. Pfetsch).
     
  • Party campaigns in the up-run to the European Parliament elections. Presentation at the Mannheimer Zentrum für Europäische Sozialforschung (MZES), April 2011.
     
  • The politicization of EU integration? Agents and effects. Presentation at the Netherlands Institute of Advanced Studies (NIAS), Januar 2011 (zus. mit M. Maier).

2010

  • Domestic or Europeanized election campaigns? The role of euro-skeptic parties in the 2009 European Parliament election. 60. Jahrestagung der International Communication Association (ICA), Singapore, Juni 2010 (zus. mit M. Maier).
     
  • Does the type of campaign make the difference? An experimental study of campaign effects on citizens’ EU evaluations in 11 countries. 60. Jahrestagung der International Communication Association (ICA), Singapore, Juni 2010 (zus. mit M. Maier).
     
  • Effects of Personalized TV Ads on Candidate Evaluation and Voting Decision. 60. Jahrestagung der International Communication Association (ICA), Singapore, Juni 2010 (zus. mit M. Maier).
     
  • Studying media content from a network perspective: a systematic combination of relational content and network analysis. 60. Jahrestagung der International Communication Association (ICA), Singapore, Juni 2010.

2009

  • National Political Parties as Promoter of Ideas About Europe? The 2009 EP Election. KFG Conference The Transformative Power of Europe, Berlin, Dezember 2009 (zus. mit M. Maier).
     
  • Between integration and demarcation: effects of party campaigns in the 2009 European Parliament elections. Campaigning for Europe, Landau, Oktober 2009 (zus. mit M. Maier).
     
  • Party mobilization on Europe? Theoretical and methodological considerations. Jahrestagung Elections, Public Opinion and Parties 2009 (EPOP), Glasgow, August 2009 (zus. mit M. Maier).
     
  • Effects of first- and second-order campaigns on voters in the 2009 European Parliament election. Jahrestagung Elections, Public Opinion and Parties 2009 (EPOP), Glasgow, August 2009 (zus. mit M. Maier).
     
  • Politicization of European Parliament election campaigns? Vortrag bei “The Delphic Oracle on Europe: Policies and Politics” der Hellenic Foundation for European and Foreign Policy (ELIAMEP), Delphi, Juni 2009 (zus. mit M. Maier).
     
  • Die Personalisierung der Politik – eine Forschungsagenda für die Zukunft. Jahrestagung der Deutschen Gesellschaft für Publizistik und Kommunikationswissenschaft (DGPuK), Bremen, April / Mai 2009 (zus. mit M. Maier).

2008

  • Personalization in politics – a critical assessment of its normative connotations. Jahrestagung der International Association for Media and Communication Research (IAMCR), Stockholm, Juli 2008.
     
  • Between Integration and Demarcation – Strategies and Effects of party campaigns in the context of the 2009 European Parliament Elections. Pre-Conference „Campaign Strategies and Messages, Media Coverage, and Effects. A conference on Comparative Research on the 2009 European Parliamentary Elections”, Sigtuna, Juli 2008 (zus. mit M. Maier)

2007

  • Media content from a network perspective. New insights by combining content and network analysis. Workshop “Discourse networks and risk policy”, Universität Konstanz, Dezember 2007.
     
  • Integration versus Abgrenzung – Konfliktstrukturen europäischer Öffentlichkeit. Autorenkonferenz PVS-Sonderheft,. Münster, Juli 2007 (zus. mit B. Pfetsch, B.).
     
  • The voice of the national press on European integration. A comparative analysis of agenda setting and framing in Western Europe. 57. Jahrestagung der International Communication Association (ICA), San Francisco, Mai 2007 (zus. mit B. Pfetsch, B. Eschner).
     
  • Symbolic networks – a connection of content and network analysis for studying mass media debates. Sunbelt Social Network Conference, Korfu, Mai 2007.
     
  • Europe without a face – the lack of personalization as obstacle for a European public sphere? Ladenburger Diskurs „Personalisierte Kommunikation in Wirtschaft und Gesellschaft“ der Gottlieb Daimler- und Karl-Benz Stiftung, Ladenburg, Januar 2007 (zus. mit B. Pfetsch).

2006

  • The Voice of the Media in European Public Sphere. Agenda-setters, shapers of conflicts and Bridges of Cross-Border Communication. Jahrestagung der International Political Science Association (IPSA), Research Committee 22: Political Communication, Fukuoka, Juli 2006 (zus. mit B. Pfetsch, B. Eschner).
     
  • Domestic Adaptations of European Issues: A Network Analysis of the German and French Media Debates on EU Enlargement and a common Constitution. 56. Jahrestagung der International Communication Association (ICA), Dresden, Juni 2006.
     
  • Europäische Öffentlichkeit. Eine netzwerkanalytische Betrachtung der deutschen und französischen Verfassungs- und Erweiterungsdebatten. Vortrag an der Technischen Universität Dresden, Dresden, Januar 2006.

2005

  • Comparative analysis of policy networks in Western Europe. CONNEX Treffen., Mannheim, Oktober 2005 (zus. mit H. Kriesi, M. Jochum).
     
  • Brussels as breeding ground for Europeanisation? 55. Jahrestagung der International Communication Association (ICA), New York, Mai 2005 (zus. mit B. Berkel).
     
  • Comparative analysis of policy networks in Western Europe. CONNEX Treffen. Bled, Mai 2005 (zus. mit H. Kriesi, M. Jochum).
     
  • Medien als Akteure in symbolischen Netzwerken. Ein Vergleich der Rolle national medialer und politischer Akteure in der EU-Erweiterungsdebatte mit Hilfe der Netzwerkanalyse. Gemeinsame Jahrestagung vom Arbeitskreis „Politik und Kommunikation“ der DVPW und der Fachgruppe „Kommunikation und Politik“ der DGPuK, Stuttgart, Februar 2005.

2004

  • Stärke, Formen und Folgen der Europäisierung medialer Öffentlichkeiten. Ein Vergleich der Machtstrukturen in europäisierten und nationalen Debatten mit Hilfe der Netzwerkanalyse. Konferenz „Medialer Wandel und Europäische Öffentlichkeit“, Wien, November 2004.
     
  • How media systems can influence the success of European campaigns. Konferenz “Campaigning for Europe. Parties, campaigns, mass media and the European Parliamentary Elections 2004”, Landau, Oktober 2004 (zus. mit B. Berkel).
     
  • Power in public spheres – a network analysis. Comparing the German debate on EU governance structures and pension politics. Internationale Konferenz „Sunbelt Social Network Conference“, Portoroz, Mai 2004.

2003

  • Power in public spheres – a network analysis. The discourse on the future of Europe. Internationale Konferenz “The European Public Sphere” an der Humboldt Universität Berlin, Berlin, November 2003.
     
  • Media structures as a brake block of the Europeanization of public spheres? Development of a cross-national Typology. Internationale Konferenz „Europeanization of Public Spheres“ am Wissenschaftszentrum Berlin., Berlin, Juni 2003 (zus. mit B. Berkel).

2022

2016

  • Maier, Michaela; Adam, Silke; de Vreese, Claes; Leidecker‐Sandmann, Melanie; Eugster, Beatrice; Schmidt, Franzisca; Antl‐Wittenberg, Eva-Maria (2016): Politicization of EU integration. Codebook for a content analysis of media and party communication. (Codebook / Version 29/06/2016 - PDF)
    Politicization of EU integration. Codebook for a content analysis of media and party communication von Maier, Michaela; Adam, Silke; de Vreese, Claes; Leidecker-Sandmann, Melanie; Eugster, Beatrice; Schmidt, Franzisca; Antl-Wittenberg, Eva-Maria ist lizenziert unter einer Creative Commons Namensnennung - Nicht kommerziell - Keine Bearbeitungen 4.0 International Lizenz.

2014

  • Adam, Silke; Maier, Michaela (2014): Politicization of EU integration. Codebook for mass media coverage, in cooperation with De Vreese, Claas / Schuck, Andreas
     
  • Maier, Michaela; Adam, Silke (2014): Politicization of EU integration. Codebook for party communication, in cooperation with De Vreese, Claas. / Schuck, Andreas
     
  • Schmid-Petri, Hannah, Knocks, Stefanie, Sager, Patricia & Adam, Silke (2014): Synthetische Biologie in der Gesellschaft. Eine neue Technologie in der öffentlichen Diskussion. Abschlussbericht. Bern: TA-Swiss. Online verfügbar unter: TA-SWISS. https://www.ta-swiss.ch

2013

  • Schmid-Petri, Hannah, Knocks, Stefanie & Adam, Silke (2013): Codebuch zur Erfassung der Diskussion über die Synthetische Biologie in der deutsch- und französischsprachigen Schweizer Presse.
     
  • Knocks, Stefanie, Schmid-Petri, Hannah & Adam, Silke (2013): Leitfaden ExpertInnenworkshops „Wissenschaft zur Sprache bringen: die Synthetische Biologie in den Schlagzeilen“.
     
  • Schmid-Petri, Hannah; Häussler, Thomas; Adam, Silke; Waldherr, Annie; Miltner, Peter; Pfetsch, Barbara & Bennett, Lance (2013): Codebook for the analysis of frames in online newspaper articles – Issue: climate change. The Codebook was developed in the project “The impact of challengers’ online communication on media agenda-building – a comparison across countries and issues.

2009

  • Adam, Silke & Maier, Michaela (2009): Codebook of content coding: Strategies of party campaigns in the context of the EP elections. Berlin / Landau.

2004

  • Adam, Silke & Berkel, Barbara (2004): Analysis of newspaper editorials: Germany. Europub.com Projekt, Final case report WP3. http://europub.wz-berlin.de/project%20reports.en.htm

 

  • Adam, Silke; Berkel, Barbara & Erbe, Jessica (2004): Interviews with collective actors: EU. Europub.com Projekt, Final case report WP 5. http://europub.wz-berlin.de/project%20reports.en.htm

 

  • Adam, Silke & Berkel, Barbara (2004): Interviews with media professionals: Germany. Europub.com Projekt, Final case report WP6. http://europub.wz-berlin.de/project%20reports.en.htm

 

  • Adam, Silke & Berkel, Barbara (2004): Delphi country reports: Germany. Europub.com Projekt, Final Case report WP 5/6. http://europub.wz-berlin.de/project%20reports.en.htm

2002

  • Adam, Silke, Berkel, Barbara et al. (2002). Codebook for content coding of commentaries / editorials. http://europub.wz-berlin.de/codebooks.en.htm

Research interests

  • Political communication and how it is changing through processes of transnationalisation and digitalisation
  • Media use and effect
  • Media and party communication (e.g. regarding climate change and European integration)
  • Network analyses, web tracking, surveys, text analyses, experiments

Actual research projects

  • Ani Baghumyan: Conspiracy Theories: From Exposure to Effects. (laufend)
  • Ernesto de León: Riding the Wave: A Study of News, Attitudes, and Online Engagement during the COVID-19 Pandemic. (laufend)
  • Chiara Valli: Personality and Political Information Behavior: Who consumes what, for what reason and with what effect. (laufend)
  • Aleksandra Urman: Political polarisation on social media in different national contexts. (2020)
  • Ueli Reber: Grenzenlose Online-Öffentlichkeiten? (2020)
  • Sasan Abdi-Herrle:“ News Breaking“ in Zeiten des Web 2.0: Agenda-Setting-Effekte zwischen Twitter und Online-Nachrichtenseiten. (2018)
  • Franzisca Schmidt: Populistische Kommunikation und die Rolle der Medien im Europawahlkampf. (2017)
  • Stefanie Knocks: In Search of the “Why” behind Campaign Professionalisation: Explaining the Degree and Profile of Campaign Professionalisation by an Empirical Analysis of 23 Swiss Cantonal Election Campaigns. (2014)

Professor and Director of the Institute of Communication and Media Science

I am Professor of Political Communication and Director of the Institute for Communication and Media Studies at the University of Bern since 2010. I am particularly interested in how political communication is changing through processes of digitalisation and transnationalisation. I want to understand which forces (can) shape political debates, how they are constituted and how they influence each other. Furthermore, I am interested in how our ideological attitudes shape our information behaviour and what effects result from this.
At the moment I am researching a project funded by the Swiss National Science Foundation and the German Research Foundation. We are asking how political attitudes shape our use of information and how this ultimately influences our attitudes. Here we combine panel surveys, with web tracking and text analysis.

I studied communication science with specialisations in political science, political analysis/consulting and communication research at the University of Hohenheim (1995-2001, Diploma) and Boston University (1999, MA). I completed my doctorate in 2006 at the University of Hohenheim on the topic "Symbolic Networks in Europe. The Influence of the National Level on European Public Spheres. Germany and France in comparison" ). Afterwards, I went to the FU Berlin as a post-doctoral fellow. There I did research in the interdisciplinary collegial research group "The Transformative Power of Europe".
Research stays brought me to the University of Washington (Seattle, USA) and the Netherlands Institute of Advanced Studies. I also received the Robert M. Worcester Prize for the best paper in the International Journal of Public Opinion Research, a journal prize from the German Society for Journalism and Communication Studies, the Science Prize from the University of Hohenheim and the Dr. Alois Mock Europe Foundation.